Typically the most successful fast food outlets are compact and efficient in their planning with a distinct and vibrant branding that will establish a presence in a busy environment. Speed of service is critical. In the competitive environment of the food court on the Cairns Esplanade, Lagoon Vue brings a completely new offer to the market. In 23sqm this island tenancy serves freshly cooked fish & chips with a range of complementary lines to patrons inside and on the outside pavement. The theatre of cooking is clearly on view to all sides, confidently delivering on the promise of freshness. The “box” is then completely enveloped in a vibrant graphic “wrap” of waving blues & fishy motifs –Myriad authored the brand graphic and undertook the documentation and required approvals.